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Roles: Logo Design, Layout Design, Photo Editing, Illustration, Branding, Social Media, Ideation Bread Bakery is a conceptual store brand delivered through visual marketing. It is a local boutique bakery specializing in artisan bread baking. The company name is simple and straightforward like the ingredients used for making artisan bread. Design Summary: The Bread logo is enclosed within an organically shaped slice of bread to represent the natural process of artisan bread making using wholesome high-quality sustainable ingredients from local farmers. The logo with its hand drawn illustration and handwritten style of typeface reflects an environment that is welcoming, friendly and comforting. The neutral colors of the Bread brand embody a balance of modern, wholesome and clean living.