Jettie Mobile App UX + UI Design

Roles: UX & UI Design, Photography, Layout, Illustration, Adobe XD Jettie is a conceptual family travel application. The Jettie app provides families with travel inspirations, things to do and hotel bookings. The goal for Jettie was to create a customizable packing list within a travel application. The target audience are for families with young parents and young children who love to travel. The goal was to develop a reliable, time-saving and easily accessible packing organizer. This application was created following user-centric design principles and basic practices. The UX Design process included - defining the problem, ideation, research, analysis (affinity mapping & MVP), design (sketching, wireframes), prototype and testing. Design: The logo design for Jettie is playful and approachable. A paper airplane logo signifies simplicity, youth and fun. The colors are soft and the airplane flight dots evoke a sense of leisure. Through research, survey, data analysis, and testing, solutions for a specific set of user experience was developed. With data analysis the brand of the application was crafted and created to represent a family-friendly, trustworthy, and comforting brand.