Colbie Caillat Album Redesign
Roles: Layout Design, Photo Editing, Out-of-Home Advertising. Branding & Marketing Project Overview: This school project (FIDM) consisted of researching an existing brand and developing an effective visual identity through brand strategy and marketing. The goal of the album redesign was to embody Caillat’s Southern California sun-kissed beach lifestyle and her down-to-earth charm that the listener could connect with and feel as though they’re present in one of Caillat’s music writing sessions.
